Amazon's "digital pacifier" for toddlers

(oligarchwatch.substack.com)

56 points | by jumploops 4 days ago

11 comments

  • ArcHound 3 hours ago
    If you think this is a good idea, please tell my why, happy to discuss.

    I have nothing else to say rn.

    Edit: Thank you for all the comments. I'm still happy to discuss. I've calmed down a bit, so my responses will be slightly softer.

    • AnotherGoodName 2 hours ago
      A loaded question and I feel like people here including yourself are criticizing from the sidelines. Essentially the old "OMG you let your kid play on the phone!!! what a terrible parent!!!!". Although this isn't a phone, it's a device designed for kids with hopefully some apps that have a little more educational value than the typical phone apps.

      The talk in this thread indicates absolutely no empathy for dual working parents and just repeats tired talking points. If anyone here looks back on their own childhood perhaps they actually had similar freedoms? Hell i used to play the Apple 2 obsessively from a very young age. I credit it as formative in a positive way.

      You can argue that if you're both working and no one has 100% time to dedicate to raising the child they shouldn't have children but that argument leads to plummeting birth rates.

      I say all of this as someone who doesn't have kids but I have at least some sense of how freaking hard it is and in the grand scheme of things a tablet designed for kids isn't the worst thing.

      Tell me why an alternative that's at least better than a phone is so bad? If you want to argue a phone or any such device that keeps kids occupied for some time is unacceptable i think you're waaaaay out of touch.

      • CalRobert 1 hour ago
        My wife and I are working parents. This is nightmarish. We know screen kids and they are not good around other people.

        Our kids use tech - Nintendo Switch, tv, raspberry pis, and yes, even a tablet for things like train or plane rides. But they absolutely did not get this as a toddler. Yes we were tired. Yes it was hard. Parenting isn't easy.

      • alt227 2 hours ago
        > The talk in this thread indicates absolutely no empathy for dual working parents and just repeats tired talking points.

        I am a dual working parent. We dont own a tablet and our kids never get handed phones. The kids occasionally watch Bluey and Peppa pig on the TV (live not apps).

        Your Apple 2 days were very different to the algorithms and feeds of today. Giving a kid a phone loaded up with the Youtube Kids app is literally like feeding them crack.

        > criticizing from the sidelines

        You dont even have kids, why do you have such a strong opinion on what real parents are saying about bringing up their own? You are the one criticising from the sidelines whilst us parents are making the tough choices in bringing our kids up.

      • Fire-Dragon-DoL 2 hours ago
        The problems are tablet and phones. Apps are really bad, even the ones made for kids.

        I am sure there are exceptions, but if you are a duo working parents, you don't have time to dig through children apps to figure out which are good.

        Overall tv in common space is better (occasionally), you can keep an eye on what the kid is watching and how is affecting their behavior.

        You realize when they are done watching tv way earlier than they are (if ever)

      • ArcHound 2 hours ago
        I am a dual working parent. It is hard. I am not saying zero screen time.

        This is still a terrible idea.

        I think it's better to give them a movie rather than an algorithmic feed.

      • reliabilityguy 2 hours ago
        > The talk in this thread indicates absolutely no empathy for dual working parents and just repeats tired talking points.

        My kids get no more than 10m of tablet time a day each. Both of us are working full time. When they ask for more I point them to their toys/books/etc, or play with them.

        So, being dual working doesn’t mean you have to allow your kids to have lots of screen time.

        • AnotherGoodName 2 hours ago
          At least you acknowledge some screen time unlike the puritans we have in this thread but i also suspect you're not in the most extreme of difficult parenting situations.
        • ButlerianJihad 2 hours ago
          Do you mean “10 minutes”? The abbreviation for “minute[s]” is “min”.

          “m” means “meters”.

      • frankest 2 hours ago
        The arbitrage will show up when kids raised without screens compete for the same college / job spots as kids raised by screens.
      • metadat 2 hours ago
        Parenting before the age of tablets and phones was a thing that seemed to work fairly well overall.
        • AnotherGoodName 2 hours ago
          It's true and it's also true that parent's would be criticized from the sidelines for allowing kids, even from a very young age to sit in front of screens for hours on end when i was a kid.

          I have a friend who didn't have a television until the age of 12. If you ask which kids turned out well adjusted and which didn't it wasn't the one's with no screen time anymore than the one's with unlimited screen time. There's some reality to life people here aren't accepting and i can't see an issue with some level of hands off parenting that this enables quite honestly.

          I know people are going to attack with some extreme of "you allow your kid to be raised by a tablet" or some such but these views are all so tiresome. The reality is that majority of kids have always been allowed some form of screen time and todays screentime is going to at least be more interactive than yesterdays screentime.

          • alt227 2 hours ago
            This assumes TV and tablets are they same, they very much are not.

            Your very point about them being more interactive is what makes them much more dangerous.

      • alt227 2 hours ago
        Did you read the article? It clearly references many research projects which show detrimental behaviour, bad temper, and poor attention spans undeniably linked to screen time in under 6s.
    • TZubiri 2 hours ago
      doing devil’s advocate here, because it does look like a nightmare.

      IF my kids were to have access to a tablet, I would prefer it be a tablet specifically desgined for kids, rather than a commodity all powerful generic computing device and OS

      • pizza234 8 minutes ago
        I've personally tried to do use a tablet in a productive way for the child, and it's all about the apps rather than the tablet itself. Tablets for children (Android knockoffs, essentially) provide what's needed, that is, account controls.

        Problem is: there is a limited amount of apps that are genuinely fun and educative. If Amazon wanted really to do something truly educative for children, they'd build a whole market for it, the marketese I see in the article doesn't support that.

      • Fire-Dragon-DoL 2 hours ago
        Do notice that the big all powerful computer doesn't come with games and it's way more complicated to use, challenging the kid from the get-go.

        Also they have to learn to use a mouse and a keyboard to do that. You probably forgot how hard it was to learn to use both. Double clicking was really hard for me as a kid

        • TZubiri 1 hour ago
          Maybe desktop computers? But touch computers have been designed to be dead simple to use, I don't think jobs had uniquely designed the iphone to be simple enough for a child to use, but he did design it to be usable by people from other countries and cultures with no previous training, children being able to use these touch devices is at least a side effect.
      • ArcHound 2 hours ago
        You are the parent, you can start at the IF. I'm attacking the premise, not the conclusion.

        And I do respect the disclaimer, but lately my experience tells me the devil's advocates help the devil (and I'm an atheist!)

      • aleqs 2 hours ago
        a big tech device/platform designed and algorithmically optimized to hit/increase corporate metrics with small kids as the subjects... hard to imagine anything more dystopian

        maybe it'll help us raise good docile consumers and workers tho /s

    • thenewnewguy 3 hours ago
      [flagged]
      • alt227 3 hours ago
        The original comment invites discussion, yours is just a pointless sarcastic response and will most likely be flagged or killed for being as such.
      • pizza234 2 hours ago
        > If you think this is a bad idea, please tell me why, happy to discuss.

        There are several reasons. The most important one is that children (ab)using highly stimulating devices don't learn to be absorbed by or find reward in less stimulating ones (most importantly, books). It's exactly the same risk as giving addictive drugs to adults.

        This is not theory. Just look at children whose parents give them mobile phones/tablets as pacifiers - they become easily restless.

        The intellectual argument is also important. Gamified learning is nice on paper, but one can imagine what children are actually going to play.

        Related to another post: the difference between a child and an adult who plays videogames is that the latter has (hopefully!) learned "slow" skills, so they can choose pastimes like this deliberately.

        Having said that, I'm for forbidding children from using this type of thing, but it's a very dangerous slippery slope, and there's lots to work on before that step.

      • ArcHound 3 hours ago
        I see your points, and I kind of agree. I'm trying to express outrage.
    • SillyUsername 2 hours ago
      This is no different to our parents generation that used to tell us to stop watching TV or get off the games console (like a Gameboy). But this is besides the point.

      I feel it's great, but then I use Google Kids on the Fire, because Amazon's app is junk in comparison.

      And also, my kid is (disabled) autistic and non verbal and this keeps them calm and happy.

      So yes it's a great idea.

      • ArcHound 2 hours ago
        Honestly, I respect different approaches for disabled kids. Must be very hard, I can't even imagine.

        Other than that, movies and games are less destructive than algorithmic feeds, especially short form video. It is preferable to move outside or read a book. But I think we're comparing vegetables to candy to cigarettes.

    • tripleee 3 hours ago
      Demand for products comes from the consumer, not the producer. This trend happened a long time ago, with parents giving their kids a tablet to avoid actually parenting.

      Maybe it's making the best of bad parents

      • ArcHound 3 hours ago
        Not always. AI is being pushed on plenty of people. Let's just say that not all products serve consumers and there's room for regulation.

        Even if I want to buy uranium, I shouldn't. And if I want to buy a chair, I shouldn't be seeing only uranium chairs.

        • tripleee 2 hours ago
          I mean uranium can be a hazard to people around you, so I don't think that's an equivalent scenario.

          Drugs could be a good analogy as it (mostly) affects yourself. A safe route for people to buy those would fix the #1 leading cause of death of young adults in the US today (fentanyl)

        • ctoth 3 hours ago
          Amusingly, I totally bought Uranium off of Amazon ~7 years ago when I wanted to test my Geiger counter. Doesn't seem to be available anymore though? Sad!
      • layer8 3 hours ago
        I thought that people don't know what they want until you show it to them? They thought they wanted faster horsies but Amazon gave them noxious cars?
        • tripleee 2 hours ago
          The demand was for transportation, not any specific product.

          Amazon's target market here, wants to parent their kids without parenting their kids. Whether that's a TV with cartoons 20 years ago, a tablet 5 years ago, or a "digital pacifier" today nothing has changed. It's just being fulfilled differently.

          My point is that the responsibility is on parents, not companies who will inevitably get the blame and nothing will change. See the other commenter here who said their kids don't even own a tablet.

      • 1shooner 2 hours ago
        This is also a great argument for low-tar cigarettes for children.
        • tripleee 2 hours ago
          Do you have a strong argument against them?

          The group of parents who let their kids smoke might get those instead, improving their health

          The parents who don't allow it would never consider them

          I suppose it depends how many of group 2 could be converted to 1 if they were "low tar!".. my intuition is close to zero

          • 1shooner 2 hours ago
            You're asking if I have a strong argument against targeting children with tobacco products?
            • tripleee 2 hours ago
              The existence of them, yeah. I don't think it's so clear cut that it'd be a net increase in harm. Advertising I'm not so sure about, but as for the mere existence of them:

              Group A is going to smoke regardless, having a healthier product reduces harm

              Group B is never going to smoke no matter what's on offer

              • ArcHound 2 hours ago
                Absolutely no cigarettes should be marketed to children. That doesn't mean various cigarette-adjacent products cannot exist.
                • tripleee 1 hour ago
                  The net harm result really only changes because the scope and numbers differ. I don't think I've ever met anyone who actually allows their kids to smoke, I see a lot who give them tablets though.

                  If we instead imagine a world where parents allowed, even encouraged 60% of children to smoke, and there was no clear route to outright stopping them, giving them at least a better alternative that doesn't hurt them as much would be worth considering

                  • ArcHound 1 hour ago
                    I think I get what you're saying, but it's really an unfortunate example.

                    I think it's still better to ban these obviously harmful things and to reduce exposure to them as much as possible.

                    • tripleee 39 minutes ago
                      I don't see what banning it actually accomplishes unless we totally ban tablets altogether. From the way I see it, it's the parents who are choosing to give their kids tablets in order to make their own parenting job easier. Am I wrong there? What do you ban to stop that happening?
                      • 1shooner 16 minutes ago
                        This is basically the needle exchange argument. Except instead of just needles, you just want to hand out the drug.

                        I agree that if a parent is dead-set on giving their kid endless screen time, tobacco, or heroin, they will find a way to do it. But the tobacco story demonstrates there are many interventions that can significantly decrease the net amount of abuse. If you want to take a public health argument, do it honestly.

    • voidfunc 3 hours ago
      They're going to use a device anyways because mom or dad are going to want to avoid parenting. Might as well give them something designed for them.
      • ArcHound 3 hours ago
        That's no reason to design devices that enable this parent behaviour. We should move in the other direction. Shaming parents who overly rely on giving kids devices for adults can be somewhat effective.

        I know there's no hard leverage.

        • tripleee 3 hours ago
          So.. stop producing smartphones / tablets? TVs? What's your other option?
          • lrvick 3 hours ago
            Stop marketing to them to kids or normalizing kids using them?

            This is really not that hard. Modern app culture is highly addictive and provably poison for our brains over time. Adults can choose poison if they wish but when they give it to their kids it is called child abuse.

          • ArcHound 3 hours ago
            I'm not saying go to zero. But definitely not over 3 hours and definitely not a dedicated device for them.
        • rpdillon 3 hours ago
          > Shaming parents who overly rely on giving kids devices for adults can be somewhat effective.

          I'd like to hear more about the results you've gotten with this approach. How do you approach is this with your kids?

          • ArcHound 3 hours ago
            I don't have data, I don't run a study. Are you saying that shame is an ineffective mechanism of social cohesion?

            With my kids, I oversee everything they do (they are under 6). They average 15min daily for two episodes of a kids show.

            I'm not saying go to zero. But definitely not over 3 hours and definitely not a dedicated device for them.

          • pizza234 2 hours ago
            > How do you approach is this with your kids?

            Regarding my kids: high priority, wide/curated choice (not in terms of restriction, but in terms of actively finding things they may like), accompanied learning, and, crucially, starting from a very young age. It's pretty much standard parenting, that is, one gets out what one puts in.

            By the time children start to pressure for this type of devices (say, 10/12), they will have learned to enjoy books and more creative activities.

            • alt227 2 hours ago
              I am in the same boat as you, my kids have never had screens. However I do wonder that if by not teaching them to use tech sparingly at a young age, will they just fall down that hole at an older age when they are young adults?

              Mobile devices and social media does not get less addictive as you get older, otherwise anybody over about 30 right now would never have any issues with it. Therefore I worry its entirely possible to bring your children up completely avoiding the downfalls of screentime, but then set them up to fall later because they havent developed the guards against it or even havent 'got it out of their system' so to speak.

        • voidfunc 3 hours ago
          Most of us live in reality land.
          • microtonal 2 hours ago
            Our kid has certainly not had access to tablets/phones the first years of her life and only rarely until she was 9 or 10 or so. We have also banned phones from the dinner table, etc. from the beginning.

            Parenting takes time and focus. Putting 0-6 years olds behind a tablet screen is just absolving yourself from your responsibility as a parent. Some TV time can be ok after 3 years or so, but you have to time it strictly (so that it does not become a convenience) and exclude some types of cartoons [1].

            [1] https://thesciencesurvey.com/editorial/2024/07/07/the-proble...

          • 0c3ca83 3 hours ago
            It's a such a shame that it's impossible to parent children without a screen in reality land.
          • alt227 3 hours ago
            What? My kids have never ever had a screen of their own. They sit still in restaurants and flights like well parented kids have for decades. Anyone who thinks screens are required for bringing up children is ignoring countless research projects which prove otherwise, and are actively hurting their childrens development.
          • ArcHound 2 hours ago
            Parenting is hard. I know it firsthand. I never said zero screen time.

            I'm opposed to dedicated devices for children that expose them to the internet.

            It's ridiculously hard to restrict all of the harmful content. And frankly, the big tech is less trustworthy by the minute.

          • vachina 2 hours ago
            Reality is nobody forced you to have kids.

            If you cannot raise your kids properly, please dont have kids.

            • voidfunc 2 hours ago
              When has telling people to not have kids ever resulted in said people not having kids? It's a part of our instincts and biology and really really easy to do.

              We have to deal with the fact a lot of people produce kids they do not want or regret having. That's reality.

            • tripleee 2 hours ago
              Reality is that telling future bad parents not to have kids isn't going to stop them having kids, even if you say please
        • TZubiri 2 hours ago
          parents will do it anyways, so products that have child safety features are being developed
          • ArcHound 2 hours ago
            It's ridiculously hard to restrict all of the harmful content. And frankly, the big tech is less trustworthy by the minute.

            I think by having adult devices parents will be more cautious and mindful of what they are granting to their kids.

        • veverkap 2 hours ago
          My only possible counterpoint in agreement is whataboutism. Companies make lots of devices designed for "negative" behavior.

          Not an excuse but an explanation perhaps?

          • ArcHound 1 hour ago
            What bothers me the most is targeting children. I see why we need to make axes or chemicals. But these come with disclaimers and labels as well as common sense that they are harmful.
      • dangond 3 hours ago
        Enabling the avoidance of parenting incentivizes parents who would otherwise be parenting to also avoid parenting. I agree with OP, hard to see how this is a good thing.
  • boothby 2 hours ago
    > “Kids want a real tablet, not a toy,” the Jeff Bezos-founded company said in a press release

    An almost verbatim line from Toy Story. Incredible. Only the main character was quite a bit older than 3.

  • alt227 3 hours ago
    IMO even parents who use digital devices to pacify their children know they are making bad choices, but just choose to anyway out of convenience. This choice mirrors a lot which adults have to make these days, and fighting convenience requires strong will and sticking to principles. This is not something which comes naturally or easily to humans unfortunately.
    • vorpalhex 2 hours ago
      It's not as if the kids who get the digital pacifiers are well behaved.

      Usually my kids are sitting quietly at the table and playing with their little cars or whatever while some kid is melting down that he ran out of roblox or his game isn't working.

      I've literally seen kids that are 9 or 10 act this way in public! Like little babies!

  • vcryan 2 hours ago
    My kids must be losers - they still like books.
  • rwyinuse 3 hours ago
    Somebody should study whether giving a smart device to a toddler increases their chances of getting ADHD diagnosis and medication at later age. Probably the answer is yes.

    If shitty parent's don't care about well-being of their children, they could at least consider the cost of future medication, not to even mention likely worse performance in school and job market.

    • jdiff 2 hours ago
      From the article,

      > While observing 422 children ages 3 to 5, a 2022 study led by Radesky found that mobile device use for calming — in other words, a digital pacifier — was associated with “decreased executive functioning and increased emotional reactivity.” (Executive function refers to memory and problem-solving skills needed for everyday life. Emotional reactivity refers to poor impulse control in response to stress, pain, and other negative feelings.)

      ADHD is a type of executive function disorder.

      • seabass-labrax 2 hours ago
        The study doesn't claim causation. Instead of mobile device use causing executive dysfunction, it is more probable that the correlation is because mobile device use is more effective at calming down a child with poor executive function than a child with typical executive function. That's not to say it's a good way of calming of course.
  • mindslight 2 hours ago
    Warm take: a fantastic daily driver for adults as the intended market of the device means all activity on it is a priori subject to COPPA.
  • sigma5 2 hours ago
    It's funny how those same billionaires who sell these devices, do not give their children devices until the age of 14.

    PS to parents: give your child a toy or a book not a tablet ffs.

    • tintor 2 hours ago
      I agree for age of 3-6 years, but until age 14 is ridiculous.

      Not all devices are equally bad.

      I've been happily learning to code my own video games on Intel 486 PC in QuickBasic since late elementary school (age 10), and yes, I played outdoors with other kids too.

      Before I had PC of my own, I was making them on paper (game design and mechanics, not literal code).

    • alt227 2 hours ago
      Another thing to blame on the billionaires then. Soon they will become like gods, feared and blamed for intentionally causing plagues and famines when people dont appease them enough.
  • micromacrofoot 2 hours ago
    It's kind of gross that people think the screens for kids phenomenon is "avoid parenting" — a two working parent household has very little time for anything and it's incredibly stressful (good luck if you're a single parent).

    Yeah sometimes you want your kid to not scream the whole time in the car or on a 6 hour flight where everyone will hate you. My 4 year old niece once screamed for the entirety of a 30 minute car ride because she didn't like what color socks she was wearing, you can't talk yourself out of these absurd situations sometimes and distractions help. I'd love to give a book in these situations, but half the time it just gets thrown at your head.

    Why does no one say "parents need more time and space" or "parents need help making effective choices in a world that constantly demands more of them" everyone loves crawling out of the woodwork to tell you how horrible you are.

    • rationalist 2 hours ago
      How much of screaming kids, is bad parenting? None of the kids in dual working parent, or single parent households that I grew up with, screamed.
    • alt227 2 hours ago
      I wonder what parents did for thousands of years before screens came along.
      • micromacrofoot 1 hour ago
        spent significantly more time at home and with their community, "it takes a village" isn't just a cute phrase

        kids also roamed on their own quite a lot more with other kids

  • veverkap 2 hours ago
    > One product design that concerned me was the handle — like it’s intended to be carried around like a briefcase

    Has the extra benefit of getting them ready for the workforce. /s

  • dead_hn_theory 3 hours ago
    [flagged]
    • pizza234 3 hours ago
      Adult video game player here, happy to discuss why you think that's a problem.
    • zspade 3 hours ago
      Worse, as these are key developmental years for children, who themselves are not yet equipped to responsible decisions for themselves.
    • goda90 3 hours ago
      Why does this attitude still exist?
    • AngryData 3 hours ago
      And what kind of entertainment do you enjoy in your 30s and 40s?
    • ArcHound 3 hours ago
      Worse. The adults have to take the responsibility. The children need to learn first what is and isn't right.
      • dead_hn_theory 3 hours ago
        Who is going to teach them?
        • ArcHound 3 hours ago
          At one point, everyone has to take responsibility for their own life. If we take the US limit of being underage until 21, then at 42 a person is an adult for the same amount of time. Plenty opportunities to figure it out.
          • dead_hn_theory 3 hours ago
            Nobody has to take responsibility for anything, and most choose not to.
            • ArcHound 1 hour ago
              And how did that approach worked for them?
            • whoanoway 3 hours ago
              [dead]